The Sun’s front page on 8th October 2014
Today I read this article, part of Roy Greenslade’s media blog at the Guardian: http://www.theguardian.com/media/greenslade/2014/oct/08/sun-isis
The Sun newspaper is very publicly proclaiming its support for the #makingastand campaign by Inspire, an NGO which aims to counter extremism and gender inequality by empowering British Muslim women (http://www.wewillinspire.com/about-us/)
In last week’s session we discussed the concepts of “echo chambers” – or preaching to the converted.
The readership of The Sun, which is the highest out of all daily papers in the UK, can be thought of as ranging from fairly apolitical, through to right wing and even hostile to minorities in society. So, if you can get your campaign covered (positively) by the Sun, you’ve generally hit the jackpot as a campaigns communicator.
Whether we could cynically say The Sun, which is traditionally divisive, is trying to score political points by siding with this kind of ‘unity’ campaign could be its own blogpost…but I did think it was really interesting that the campaign explicitly says to British Muslim women that they are powerful, strong leaders, yet has partnered with the Sun. In the video of the launch, viewable on Roy Greenslade’s piece, Sara Khan, director of Inspire, directs this at the women who have gone to join ISIL:
” you’ve bought into a patriarchal ideology which seeks to treat women as second class citizens”
I will note that Page 3 was obvious in its omission from today’s edition of the paper.
Good for #makingastand though. A campaign led by minority groups – women, Muslims – hitting the mainstream. I’d be really interested to see some poll work on the effect this campaign has on the readership’s attitudes.